E-Commerce·2024

Kova Studio

Client

Orbit Technologies

Timeline

8 weeks

Role

UX Research · UI Design · Frontend

The Challenge

Brand identity and custom Shopify build for a luxury studio.

“Orbit's legacy dashboard had a 68% drop-off rate on first use. Users couldn't find core features.”

We interviewed 14 active users and audited 6 competitor dashboards before touching pixels.

A new sidebar IA mapped 23 features into 5 jobs-to-be-done categories.

A unified data-viz library replaced 4 inconsistent chart styles across the product.

Shipped in 8 weeks on Next.js + TypeScript with a fully typed component system.

+0%

DAU growth

+0%

Drop-off (from 68%)

NPS (from 24)