Web App·2024
Orbit
Client
Orbit Technologies
Timeline
8 weeks
Role
UX Research · UI Design · Frontend
The Challenge
SaaS dashboard redesign for a B2B analytics platform.
“Orbit's legacy dashboard had a 68% drop-off rate on first use. Users couldn't find core features.”
Process
01
Research
We interviewed 14 active users and audited 6 competitor dashboards before touching pixels.
02
Architecture
A new sidebar IA mapped 23 features into 5 jobs-to-be-done categories.
03
Design
A unified data-viz library replaced 4 inconsistent chart styles across the product.
04
Development
Shipped in 8 weeks on Next.js + TypeScript with a fully typed component system.
Results
+0%
DAU growth
+0%
Drop-off (from 68%)
+0
NPS (from 24)
Next Project
Kova Studio